Hooking up a gal has never been easier- result guaranteed if only you could take some time to continue on.
Recently when studying for me GE there is a section called Writing for Advertisement. After reading through some online guides I stumbled upon this article, which I think may be able to apply in some other area- chasing gal. If you are still reading now, I think the article has proven success in teaching to write an attention-grapping lead (first paragraph).
All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers (the gals), and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself (ie the guy himself).
Generally, the "ad writer"(he) wants the prospect (she) to do one of the following:
a) Visit the store to see and judge the product.
(Includes checking out on the guy’s behaviors by observing them secretly)
b) Phone for an appointment to hear the full sales presentation, or write for further information which amounts to the same thing.
(ie going out on a date with him)
In order to elicit the desired action from the prospect, all ads are written according to a simple "master formula" which is:
1) Attract the "attention" of your prospect. (uhoo..i am here)
2) "Interest" your prospect in the product (look I can do this, this and this ..)
3) Cause your prospect to "desire" the product (I promise you that I will make u happy.)
4) Demand "action" from the prospect. (Do you want to have…)
CLASSIFIED ADS- These small, relatively inexpensive ads, give the beginner an opportunity to advertise his product or service without losing his shirt if the ad doesn't pull or the people don't break his door down with demands for his product.
(Personalized message on msn can be classified under this type of Ads.)
Attract the "attention" of your prospect
Successful advertising headlines - in classified ads, your first three to five words serve as your headline - are written as promises, either implied or direct.
(Likewise the first 3 dates are the only chances to let the gal to have a good impression of you. If u still can’t fool…uhem... convince them by then, whatever good points you have will be render useless.)
"Interest" your prospect in the product
Once you have your reader's attention, the only way you are going to keep it, is by quickly and emphatically telling him what your product will do for him.
(After getting her attention, be sure to let her know what benefits you can deliver and what services you can offer. This is only half way thru selling yourself.)
Generally, his wants will fall into one of the following categories: Better health, more comfort, more money, more leisure time, more popularity, greater beauty, success and/or security.
(her wants wouldn’t make much of a difference rite.)
Cause your prospect to "desire" the product
The "desire" portion of your ad is where you present the facts of your product; create and justify your prospect's conviction, and cause him to demand "a piece of the action" for himself.
It's vitally necessary that you present "proven facts" about your product because survey results show that at least 80% of the people reading your ad - especially those reading it for the first time - will tend to question its authenticity.
(ya they are not totally convinced yet after seeing your car, house etc… This is where proven achievement in term of awards or friends’ testimonials comes in handy. Of course, the bank account is also another proven fact in black and white.)
So, the more facts you can present in the ad, the more credible your offer. People want facts as reasons, and/or excuses for buying a product - to justify to themselves and others, that they have not been "taken" by a slick copywriter. It has to assure him of his good judgment in the final decision to buy , and afford him a "safety net" in case anyone should question his decision to buy.
(Let them have a good reason to tell their friend why they chosen you and not taken by a sweet talker.)
Demand "action" from the prospect.
Lots of ads are beautiful, almost perfectly written, and quite convincing - yet they fail to ask for or demand action form the reader. If you want the reader to have your product, then tell him so and demand that he send his money now.
Unless you enjoy entertaining your prospects with your beautiful writing skills, always demand that he complete the sale now, by taking action now - by calling a telephone number and ordering, or by writing his check and rushing it to the post office.
Once you have got him on the hook, land him! Don't let him get away!
(Look for the right moment to ask for or rather demand for some sort of actions and I don’t mean literally. Ask her if she want to be with you. Try to hold her hands. Ask her to come over your place etc.
Once you have got her on the hook, laid her! Don't let her get away!)
So if u has successfully finished all this, I would conclude that the article is brilliant in teaching to write captivating advertisement.
The full article can be found at http://www.htmlshop.com/reports/r_attention_ads.asp
